Founded in 2012, Phulkari is inspired by the attractive floral prints and bright vibrant colors. The same can be spotted in the clothing line by the brand since it is full of alluring floral dresses. The brand uses premium-quality fabrics and produces different unique designs of dresses to cater to every Pakistani women's needs. Phulkari has their stores located all over Pakistan, which makes accessing their clothing an easy task.
The brand deals in providing unstitched fabrics for women, which are designed keeping all the seasons in mind. This is why you can find 4 different collections designed for the 4 different seasons the residents of Pakistan are so fortunate enough to experience. The brand believes in keeping the clothing fundamental and designing their ensembles with the women of today in mind. It's a high street fashion brand that emphasizes on great quality and keeping their outfits traditional, with a contemporary touch to them. With over 33 stores located in 24 cities of Pakistan, you can shop their collections in-store or online.
Phulkari launches several lawn collections throughout the year under different categories, which are designed for different occasions. You can find at home wear casual lawn collections, a bit chic lawn dresses for working women, eid collections that are designed keeping the festivities in mind, and much more. Digital printing techniques are used to design the signature phulkari prints on the lawn fabrics. Keeping the spring and summer hues in mind, pastels, floral hues, as well as light colors are some of the dominant shades in the lawn collections. Using chiffon, crinkle, and Pima voile dupattas to complete the lawn dresses, you can also find ensembles with gorgeous phulkari embroidery on them.
The lawn collection by the brand consists of mesmerizing digital prints in the form of two and three-piece suits. The suits feature lawn or crinkle chiffon dupattas, appealing digitally printed shirts, and printed or plain dyed trousers. You can spot every color from the color wheel in the Phulkari lawn collection, includes summer colors like reds, oranges, blues, whites, greens, yellows and much more along with some pops of pinks, purples, blacks, etc.
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